How views are counted

A clip earns the campaign's rate for every 1,000 qualified views, until its window closes, the budget runs out or the campaign ends.

Where the numbers come from

We read each approved clip's view count from the platform itself: TikTok, Instagram or X. Nobody types a number in.

We read a clip 1, 6, 12 and 24 hours after it's submitted, then once a day. If a read fails, we try again in 30 minutes.

Qualified views

• The minimum. A campaign can set a minimum number of views, 1,000 by default in the wizard. Once a clip reaches it, all its views count, not only the ones above it.
• The earnings window. A clip earns for 30, 60 or 90 days from when it was posted, whichever the creator picked.
• Views only go up. If a platform briefly reports fewer views, the clip keeps the highest count we've seen.
• The cap. If the campaign has a cap per clip, a clip stops earning when it reaches it.

What a clip earns

Views × the rate ÷ 1,000. At $2.50 per 1,000 views, a clip with 40,000 qualified views has earned $100.

Earnings land in the clipper's balance as the views come in, after each read.

When the budget runs out

Clips can't earn more than the budget left. When it's spent, no clip earns more. The campaign stays live until it ends, so clips keep counting for its leaderboard, if it has one.

Posts from before the campaign

A post published before the campaign launched never counts. "Launched" means when the creator funded it, or its scheduled start if that's later. Such a clip is rejected, the clipper gets a DM, and it can't be submitted again.

When a campaign ends

A campaign ends on its end date, or when the creator ends it early. Then:

1. Every earning clip gets one last read.
2. Clips still waiting for review get up to 72 hours for a decision.
3. Prizes go out by rank. Tied places split the prize.
4. Unspent budget and unclaimed prizes go back to the creator's balance.

Settling can take up to about three days if clips are still in review.